HOW AMPLIFYHR WORKS

Building a talent pool was supposed to make it easier and cheaper to find hires. You've spent valuable dollars driving candidates to your career site, then carefully collected data from them, but it still gets harder and more expensive to recruit.

Whenever a candidate visits your career page, receives an email from you, or otherwise interacts with your electronic recruiting, you have an opportunity to identify that person so you can remember them later. AmplifyHR can then recognize your job seekers as they live, work, and play on the internet. Then, when they visit any of our thousands of mainstream websites, AmplifyHR recognizes them and then subtly changes their experience...

What Do They See?
Let's say your job seeker visits one of the mainstream sites mentioned above before visiting your AmplifyHR-enabled career site or receiving your email, they may see a standard marketing ad like this:

However, after being in touch with your site or email they will instead see an ad promoting your company, Generic Corporation, like this:

What Can The Banners Say?
Anything you want! You can use the information you have been given--such as the job description they were looking at--to populate the banner dynamically. In the banner above, the title "Midwest Sales Careers" could easily be "Customer Service Careers" for someone else. Cool, huh?

For example, one of our customers with a consumer franchise also uses the banner ads to promote their products, thus serving two purposes. It not only enhances their employer brand but also helps drive sales. Another of our customers emailed their technical talent pool with an offer of a white paper. Despite getting 200 people to both read the email and immediately click the download link, another 800 people read the email without clicking. The company was able target the larger group using AmplifyHR, resulting in a doubling of the total response rate in only a few weeks.